Customer Relations Fail – Everybody Loses

In less than a week, it’ll be Christmas Day. People all over the world have been preparing to celebrate the birth of Christ or planning for the biggest shopping season of the year. Christmas songs softly play over store loudspeakers and on the radio 24 hours a day.

One of the highlights for so many is attending a Christmas concert. Nothing beats hearing little voices singing “Jingle Bells” or “Frosty the Snowman.”

Professional choirs are stunningly beautiful, but hearing youngsters sing with a childlike belief truly makes the season bright.

Many of our school choirs give public concerts in December. Rhonda Klutts is the choir director at B.F. Terry High School, and we’ve been friends over 20 years. I first met her when the choir was singing at a funeral, and I was so impressed that these young people held themselves together to honor a slain classmate.

Every year during the Christmas holidays, Rhonda and her varsity choir visit area nursing homes, singing and visiting with the residents. They also visit elementary schools, and it’s not only their pleasure to spread Christmas cheer, it’s a treat for the young ones to see the “big kids” singing.

The teens enjoy eating lunch out during this Christmas tour, and one of their stops over the years has been the food court at First Colony Mall.

It’s centrally located, and the choir usually stages an impromptu concert before they leave the food court, always to cheers and applause from the diners.

They were preparing an acapella version of “Carol of the Bells” when the mall manager walked up and told them they were not allowed to sing without prior permission. She did allow them to sing one song since they were already in place, but that was it.

Rhonda said they left, embarrassed because her choir wasn’t sure why they weren’t allowed to sing again, especially since they’ve sung two or three songs in the food court before.

I spoke with the public relations representative for First Colony Mall, and the mall has a new policy that groups must get permission before singing. I understand that policy. So does Rhonda.

It was the way in which they were treated that’s caused the embarrassment.

In the mall’s defense, their reps simply stated policy to Rhonda and enforced it. In the choir’s defense, they wanted to sing for the crowd and spread Christmas cheer as they have for years.

I’d think that after the summer public relations fiascos, executives would understood the delicate balance between how not to treat customers.

Second guessing how to treat customers usually reveals a better path both parties could’ve followed. Had the mall general manager taken Rhonda to the side and told her they had a policy about impromptu singing without prior permission, the choir would’ve understood.

If the choir would’ve known they needed permission, they’d have asked in advance.

But when it’s Christmas and a choir wants to stand in one place and spread good cheer, something they’ve been doing for years, I don’t see what harm could’ve come from a two-minute song in the food court.

Knowing the rules ahead of time means nobody gets feelings hurt. But rolling with life is the difference between making memories and creating hurt feelings.

Allowing the choir to sing “Carol of the Bells” wouldn’t not only made the teens feel proud, the people in the food court would’ve appreciated seeing teenagers engaged in a wholesome endeavor, and the mall management would’ve come off as generous and understanding.

But neither result happened, and that’s a shame for everyone.

May your holidays be filled with opportunities to make new memories as you celebrate the holiest season of the year with your family and friends. Merry Christmas!

This column originally appeared in The Fort Bend Herald.

 

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